P&G: Tide Commercial

Title: Co-Director, Editor

Description: In this heartwarming Tide commercial, we follow the journey of a determined young woman as she embarks on an extraordinary adventure but also spreading joy and happiness amongst all she comes across. We wanted to showcase an entire different look that speaks to Tide’s thirst for creative genius. We decided to build and design an entire set made out of paper as well as fill the scenery with warm, inviting colors that express the delightful mood.